Latino Student Services and Outreach (LASSO) is a unit under the area of Student Retention and Undergraduate Studies at Georgia State University. The primary function of LASSO is to promote an inclusive community that enhances the success of Latino students. We seek to recruit, retain, empower, graduate, and advance Latino/Hispanic students at GSU.

Armstrong’s success in advancing Latino education in Georgia goes back to 2003, when the university established the HOLA (Hispanic Outreach and Leadership at Armstrong) program to provide a comprehensive Latino outreach, recruitment, progression and graduation initiative on campus. In the ten years since, the Latino enrollment on campus has increased 200 percent to the current 7.3% percent of total enrollment.