Hispanic Outreach and Leadership at Armstrong (HOLA)
Hispanic Outreach and Leadership at Armstrong (HOLA) was founded in May 2003 with a grant from the Goizueta Foundation. Since its creation, HOLA has nearly doubled the enrollment of Hispanic and Latino students at Armstrong Atlantic State University (AASU), which is located in a predominantly non-Latino area. The program has been responsive to the needs of the growing Latino population in Georgia and sensitive to the needs of high-achieving undocumented students. HOLA has received $1,146,250 in grants and cultural performance contracts to further its mission.
The mission of HOLA is to help Hispanic-Latino students succeed at AASU by providing support services and culturally sensitive programs engaging students in learning and enriching their university experience. HOLA is a recruitment, retention and outreach program serving Latino students at the university from enrollment to graduation and beyond.
Overall, Hispanic enrollment at AASU has increased by 36%. Despite the passage of SB 529, Georgia’s Immigration Compliance Act, AASU continues to be the only university of its size outside of Atlanta to commit to the advancement of Hispanic higher education. AASU enrolled 253 Hispanic students in fall 2007, and HOLA directly assisted 70 of these through a variety of walk-in and scheduled services.
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