In today's knowledge driven economy, a college degree is critical to the success of a competitive workforce. The U.S. Census projects Latinos will be 20 percent of the nation's population by 2020. However, in 2008 Latino adults 25 years and over were less likely to have earned an associate degree or higher than other adults, with 19 percent of Latinos earning a degree, compared to 29 percent of blacks, 39 percent of whites, and 59 percent of Asians. Given the current educational attainment levels for Latinos, demands for economic competitiveness, and projected Latino demographic growth in the United States, increasing American college degree attainment requires a policy focus on young adults generally, and Latino students specifically, with measures, tactics, and strategies that will encourage expansion and replication of effective public policies and institutional practices.